marketing services for pre-start ups

If you're thinking of starting a business, the most important factors to consider are the potential of the market for what you have to offer, what you'd like to achieve as a business in that market, and how to reach your target customers.

Below are the different ways I can help you with your marketing strategy if you're in a pre-start up situation.

Research
If you're unsure about the best market and/or target audience for your product or service, research can really help clarify this. Areas include fact-finding about your chosen market, audience analysis and competitor profiling.

Website planning, website optimisation (SEO), website updating
If you'd like a website for your business, I can prepare a detailed site specification and recommend a website designer, or work with a designer of your choice. I can also suggest and implement methods to get your site noticed by the search engines. And once your site is up and running, I can update the content for you as and when necessary.

Advertising and publicity
This involves pinpointing the best channels for advertising your business. Each opportunity (free or paid for) is examined carefully and assessed for its appropriateness to your needs. Campaigns include identifying publicity targets, writing appropriate material and sending and following up on pitches. If you're thinking of using a PR agency, I can work with them and support their efforts with strategic marketing ideas and input.

Copywriting and proof reading
This includes writing a wide range of marketing copy, from website text to adverts, newsletters, brochures and fliers, or proof reading any copy you might have written yourself and would like to have reviewed. Services in book editing and the preparation of book proposals for agents and publishers are also available.

There are detailed examples of the work I do in my clients section. If you'd like to discuss your own particular requirements, please feel free to contact me for advice.

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